A simple beginning started off from our father that used to sell olives and olive oil to local villagers.
Accompanying our father, we learned every aspect of the business and started selling stocks of olives and olive oil to traders.
Handing down the business to us, we adopted the strategy of bottling and packaging of olives and olive oil, and started offering private labeling services to global Lebanese food companies.
GhassanTannous Partners & Co was legally established as a limited Partnership Company located in North Lebanon, operating through the trade and production of various food products. The company started exporting products to Qatar, Egypt, Kuwait, America, Europe region, Africa, and Canada.
We wanted to develop aneffective brand strategy that gives us a major edge in increasingly competitive markets. We product developed a variety of products and introduced a new brand name that labels a basket of these goods called Mounet Al Arzal.